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digital marketing account director/group account director 面议
8年以上 本科
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上海奥美广告有限公司北京分公司 2021-10-13 16:14:14 2016人关注
职位描述
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职位描述:
as a digital marketing senior account director / group account director, you must have very strong strategic digital marketing planning capabilities, and your main roles and responsibilities will cover various activities and engagements such as:
drive agency’s business growth, and lead internal team, give strong strategic advice and guidance to the internal team, as well as client.
work with our clients to define their strategy, vision, needs and architecture around demand generation, database and/or digital marketing activities
design relevant and efficient processes and solutions for developing a martech stack and to serve and improve their operations using appropriate identification and roll-out plan for the appropriate marketing technologies
define programme, projects and roadmap to support their strategy
implement & activate new tools (dmp, personalization tools, attribution models, on-boarding solutions, crm, ab testing, iot platform…) in a strong roi approach
skills
knowledge of best practices (organization, processes, solutions) in digital & data marketing
good understanding of the martech landscape
possess good data, crm and analytical capabilities
crm: operational crm, analytical crm / customer insight, sfa, marketing automation, onboarding…
strong experience in optimisation and testing
proven analytical methodology for business analysis and optimization
communication and presentation skills (especially with cmos and heads of marketing)
leadership, rigorousness and autonomy
experience
rich experience on b2b and it clients
7-10 years of experience in digital marketing
联系方式
注:联系我时,请说是在旅顺口人才网上看到的。
工作地点
地址:大连旅顺口区北京-东城区
求职提示:用人单位发布虚假招聘信息,或以任何名义向求职者收取财物(如体检费、置装费、押金、服装费、培训费、身份证、毕业证等),均涉嫌违法,请求职者务必提高警惕。
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